I love the feeling I get when I see my favorite magazines on the rack. There is something to be said about the feeling of legitimacy that comes from print. The challenge is to create effective materials that best reflect a brand and capture the audience’s interest.

Whether it’s a tradeshow booth, brochure, or product packaging, with a great design and a solid marketing strategy, the end result is a piece that communicates your brand and values.

Packaging and Product Art

Product design and packaging reflect a company's brand, and in some cases, it’s a first impression. I do my best to make the products stand apart on the shelf while communicating the brand's personality.

Design is everywhere. Even on a small thing like a credit card, design is still important. The following projects are some recent examples.

In-Store Signage and Tradeshow Graphics

My goal is to create eye catching signage at any size. With effective design and strategy a small point of sale image can get noticed in the same way as a large booth graphic.

I was fortunate to design the tradeshow booth for X-Rite during the annual HOW conference. The images below show the mockups and photography of the event.